Effective Date: June 07, 2025
Last Updated: June 07, 2025

Behind the Counter (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and protect your personal information in accordance with Alberta's Personal Information Protection Act (PIPA) and applicable Canadian privacy legislation.

1. Information We Collect
We collect the following personal information from you when you subscribe to our newsletter:
- Name
- Email address

This information is collected voluntarily through online forms on our website.

2. Purpose of Collection
We collect your personal information solely for the following purposes:
- To send you newsletters and updates you have opted into
- To manage and maintain our subscriber list using third-party services

We will not use your information for any other purposes without your consent.

3. Use of Third-Party Services
We use MailerLite, a third-party email marketing platform, to manage our newsletter subscriptions and distribute content. Your name and email address will be stored and processed by MailerLite in accordance with their Privacy Policy.

4. Consent
By providing your personal information and subscribing to our newsletter, you consent to the collection and use of your information as outlined in this policy. You may withdraw your consent at any time by unsubscribing via the link provided in every email or by contacting us directly.

5. Disclosure of Information
We do not sell, trade, or otherwise disclose your personal information to third parties, except as necessary to deliver our newsletter through trusted third-party services like MailerLite.

6. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes for which it was collected or as required by law.

7. Your Rights
As a resident of Alberta, you have the right to:
- Access your personal information
- Correct inaccuracies
- Withdraw consent and unsubscribe at any time
- Request deletion of your personal information

To exercise any of these rights, please contact us at the email address below.

8. Security
We take reasonable precautions to protect your personal information against unauthorized access, loss, misuse, or alteration.

9. Children’s Privacy
Our services are intended for individuals aged 18 and older. We do not knowingly collect personal information from children under 18.

10. Contact Us
If you have any questions about this Privacy Policy or wish to make a request regarding your personal information, please contact:

Email: george@behindthecounteryyc.com